Roger PaniaguaBrand & Creative Strategy Lead · AI
Great brands don't happen.
Brand strategy, creative systems, and AI-driven development. I take brands from the first brief to the deployed product, without dropping the thread.
Read case studies →
Experience01
0+
Years leading creative teams across LATAM and the U.S.
Impact02
0+
Brands shaped through strategy, design, and build
Reach03
SV · US · ES · NL
Markets where my work has made an impact.
Process
Not a checklist. An orbit.
Every project moves through four phases. Then it starts again, sharper and more informed than before.
- Define. Brief, research, and clarity. The question before the question.
- Design. Visual systems, identity, and the direction that makes people stop.
- Build. Code, platforms, and deployed product. No handoff required.
- Live. Launch, learn, measure. Then feed it back to the top.
Disciplines
The full loop.
A decade at the intersection of brand and technology. These are the disciplines I direct. The constellation shows how they connect.
Case Studies
Work that tells a story.
Experience
A decade of building things.
Lead Graphic Designer
Elaniin · El Salvador · Hybrid
Apr 2022 – Present · 4+ years · Full-time
Leading creative direction for one of El Salvador's most dynamic tech brands. Managing creative teams, overseeing all visual communication, and building the systems that allow great work to scale without losing quality.
Creative DirectionBrand StrategyTeam LeadershipVisual SystemsAI Image DirectionPhoto Direction
Education & Credentials
The frameworks I operate with.
Universidad Don Bosco · 2011–2016
Licenciatura en Diseño Gráfico
Foundation of visual thinking, design theory, and creative craft
Google · Jan 2024
Google Project Management Certificate
Full program + Capstone: Applying PM in the Real World
Google · Dec 2023
Agile Project Management
Scrum · Coaching · Agile Management · Influencing
Google · Dec 2023
Project Execution: Running the Project
Quality Management · Risk Management · Strategic Thinking
Google · Oct 2023
Project Planning: Putting It All Together
Project Planning · Risk Management · Procurement
Google · Sep 2023
Project Initiation: Starting a Successful Project
Stakeholder Management · Business Writing · Project Management · Strategic Thinking · Project Charter
Google · Jun 2023
Foundations of Project Management
Stakeholder Management · Business Writing · Project Charter
Google · Jan 2024
Capstone: Applying PM in the Real World
Stakeholder Management · Quality Management · Problem Solving · Effective Communication · Project Management
Licenciatura en Diseño Gráfico
Foundation of visual thinking, design theory, and creative craft
define. design.
build. live.
I'm always interested in conversations with people who believe that great creative leadership transforms organizations.
Start a conversation →