COLLABS
Bitlab
SKILLSET
Creative direction / Branding / Visual design / UX/UI design
Bitlab is more than an academy — it’s a platform that empowers young talent for the tech world. With this relaunch, the brand needed a visual identity that captured its evolution, energy, and commitment to the digital future.
ABOUT THE PROJECT
CREATIVE PROCESS
The identity development involved close collaboration across design, tech, and strategy teams.
From selecting a vibrant color palette to crafting dynamic graphic elements, every decision aimed to communicate innovation, learning, and creativity.
APPLICATIONS
The brand was applied across digital platforms, social media, stationery, and promotional campaigns, showing its adaptability across formats.
RESULTS
The new identity strengthened Bitlab’s position as a leader in tech education, connecting more effectively with students and collaborators while projecting a refreshed and confident vision.
Lead Design: Roger Paniagua / Design: Daniel Corleto, Jaime Granados / Visual & Motion Design: Daniel Pineda